SUM+ is an independent strategic advisory practice working with cultural organisations, institutions and emerging businesses on questions of value, culture and audiences.

We help organisations understand what they stand for, who they matter to, and how that value can be more clearly articulated, experienced and sustained over time.

Our approach brings together strategy, communications, qualitative research, audience insight and curatorial thinking. We work across areas including positioning and value communications, organisational culture and sustainability, audience development, art and cultural advisory, and strategic partnerships.

SUM+ is built on the belief that business and culture are not separate worlds. Organisations are shaped by people, behaviours, narratives, expectations and the wider cultural contexts in which they operate. Understanding those relationships is often as important as understanding the strategy itself.

We look at where an organisation is going, what it needs to understand about itself and its audiences, and why its work should matter to the people around it.

At the heart of the practice is a simple framework: Strategy. Understanding. Meaning.